If we can shatter the market power of the concentrated ad-tech industry, news companies would go back to getting 80-90% of the ad revenue their reporting generated, which would pay for more reporting. 51% of every ad dollar gets gobbled up by tech companies – primarily the cozy, collusive ad-tech duopoly of Google/Facebook (AKA Googbook). How does tech steal money from the news? Lots of ways! One important one: tech steals ad revenue. That matters, because if we create pseudo-copyrights over the facts of the news, or headlines, or snippets to help news companies bargain with tech companies, we make the news partners with the tech companies, rather than watchdogs. To save the news, ban surveillance ads ( )īig Tech steals from the news, but what it steals isn't content – it steals money. Colophon: Recent publications, upcoming/recent appearances, current writing projects, current reading.Hey look at this: Delights to delectate.To save the news, ban surveillance ads: No publisher will ever beat ad-tech at spying, but no tech company will ever understand a publisher's content better than they do.
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